Chicago Bears pick John Deere

(September 29, 2003) — John Deere is the new preferred provider of grounds care equipment for the newly renovated Soldier Field. John Deere recently signed a 2003-2004 season sponsorship with the Chicago Bears according to Gregg Breningmeyer, director, Sales & Marketing, John Deere Golf and Turf.

"The Chicago Bears are known for their hard-charging ground game and work ethic. John Deere has a long history of producing hard-working machines for every landscape. It's a natural fit.We're proud to be associated with the Bears and the revitalized Soldier Field," said Breningmeyer.

"The John Deere equipment will be a valued addition to our stadium operations," said Ken Mrock, Head Grounds Keeper, Chicago Bears.

The multi-year partnership opportunity includes in-stadium signage, radio, print and online advertising, as well as merchandising and hospitality. Soldier Field grounds crew will be clad in uniforms complete with the John Deere logo.

The sponsorship with the Chicago Bears exemplifies the John Deere commitment to the sports turf industry.

John Deere (Deere & Company - NYSE:DE) is the world's leading manufacturer of agricultural and forestry equipment; a leading supplier of equipment used in lawn, grounds and turf care; and a major manufacturer of construction equipment. Additionally, John Deere manufactures engines used in heavy equipment and provides financial services and other related activities that support the core businesses. Since it was founded in 1837, the company has established a heritage of quality products and services providing performance that endures to customers worldwide. The company is also the official equipment supplier for the PGA TOUR.